Comcast Media 360, a division of Comcast Spotlight, enables national brands to forge deeper connections with their ideal audiences. Uniting advanced research, data and analytics capabilities with the brand-building power of video, Comcast Media 360 works collaboratively with advertisers to identify the right audience for each message based on the desired outcome, optimize message delivery, and measure the return on investment for each campaign.
Our Leadership Team
Kevin Patrick Smith, Senior Vice President
Kevin Patrick Smith serves as Senior Vice President, Comcast Media 360. He manages five teams under the Comcast Media 360 portfolio, including Content Partners, Accelerate, Advanced Media Sales, Direct Response Sales, and Digital Solutions. These teams work arm-in-arm to coordinate cross-company initiatives and showcase Comcast’s full portfolio of assets to marquee marketers seeking addressable, interactive and accountable solutions.
Chip Meehan, Vice President, Content Partnerships
Charles “Chip” Meehan serves as Vice President, Content Partnerships, for Comcast Media 360. His responsibilities include strategically positioning the company’s digital media, advanced advertising and on-demand publishing products and cultivating relationships with content providers, including networks and movie studios.
Tim Silvia, Vice President, Direct Response
Tim Silvia serves as Vice President, Direct Response, for Comcast Media 360. He leads a team charged with monetizing inventory on a full-footprint basis to national clients. His team aggregates local impressions to nationalized ratings on behalf of national brands seeking broad nationwide reach.
Andrew Ward, Vice President, Advanced Advertising
Andrew Ward serves as Vice President, Comcast Media 360 overseeing our Advanced Advertising business. Andrew and his team work with the client and agency community to help marketers leverage Comcast’s evolving data, analytic and cross-platform advertising solutions.
Tom Straszewski, Vice President, Interactive Sales
Tom Straszewski serves as Vice President, Interactive Sales for Comcast Media 360. Tom oversees a team focused on expanding opportunities for marketers to use digital advertising assets to reach their customers in tandem with the content available on linear television. As media consumption continues to be all about more video on more devices, Tom’s team also develops capabilities to more effectively and efficiently target audiences and help brands achieve measurable, actionable results from multi-screen advertising.