Audiences

Audiences aren’t defined solely by age and gender. They’re individuals with their own lifestyles, interests, needs and wants. No two audiences are alike; no two media plans should be, either.

Powerful Cross-Platform Reach

Scale matters, and Comcast Media 360 delivers — to millions of homes, in all parts of the country, including 15 of the top 20 U.S. markets — on the platforms consumers use every day.

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    Markets
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    Video households
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    Program guide households
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    Video on demand households
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    Monthly unique XFINITY.com visitors
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    Interactive television households
— Sources: Comcast Estimated Internal Subcounts: Video & Interactive television as of 10/17/16, VOD as of 1/9/17, Program guide as of 12/16. Markets from Nielsen Jan ‘17 DMA Quarterly UE Report. Monthly unique XFINITY.com visitors from comScore Media Metrix, Nov16-Jan16 3-Month Avg, Base: Desktop 2+ & Mobile 18+, Total US.
  • Anti-Selfie Roadies - Adults 25-54

    Exploring and soaking up what world offers

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  • Urbanite Fashionistas - Women 25-64

    Trendsetting and immersed in pop culture

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  • High-Note Aficionados - Women 18-49

    Living their lives to their own soundtrack

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  • Long-Walks-on-the-Beach Dads - Fathers 18-49

    Investing their time in what they value most

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  • Nothing-Can-Stop-Me-Seniors - Adults 50+

    Living life to its very fullest every day

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  • Party Crashers - Women 18-34

    Enjoying the club scene and epic bashes

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